![]() Conviva looked at the IG Reels engagement rate of different sports leagues and saw that there was a significant improvement over traditional IG videos. IG Reels get more engagement than IG videos. ![]() Instagram Reels are better for engagement than traditional Instagram videos. This section discusses how the Instagram Reels feature works against other Instagram app tools. The Instagram platform has other features like Instagram Stories that are worth exploring if you want to publish video clips. These Instagram Reels statistics will show how this feature compares to other types of Instagram posts. Source: Instagram Instagram Reels vs other Instagram video content That means Instagram Reels will turn 2 years old in August 2022. Instagram Reels was announced on August 5, 2020. Source: Hootsuite Instagram Reels turned 2 years old in August 2022. Note: this study was run on Hootsuite’s own Instagram account to get an idea of the difference in engagement between Reels, IGTV, and in-feed video posts. Meanwhile, IGTV and in-feed video posts only get 100 to 200 likes.īut while that may seem like a huge improvement, Hootsuite noted that Instagram Reels only affected the overall engagement just a tiny bit. Hootsuite’s study showed that Instagram Reel posts get 300 to 800 likes per post. Source: Pathofex Instagram Reels get more engagement compared to IGTV. The 11 most popular Instagram Reels have over 100 million views according to Pathofex.
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